I’m Tired of Your Bullshit, Marketers
Look, I’ve been in this game since the dial-up days. I remember when we had to explain what a ‘website’ was to clients. Now? Now it’s all algorithms and engagement rates and ‘synergy.’
And honestly? Most of you are doing it wrong.
Let me set the scene. Last Tuesday, I was at a conference in Austin. Some hotshot agency guy—let’s call him Marcus—stood up and started talking about ‘leveraging cross-platform synergies to drive organic engagement.’ I mean, come on. Just say you’re gonna spam the same content everywhere until something sticks.
I turned to my colleague, Dave, and said, ‘If I hear ‘synergy’ one more time, I’m gonna synergy this laptop into his face.’ Dave laughed. He gets me.
You’re All Doing It Wrong
Here’s the thing: marketing isn’t about fancy words or buzzfeed listicles or whatever the hell ‘viral’ means anymore. It’s about connecting. Really connecting. And you’re not doing that.
I get it. It’s hard. I’ve been there. Back in 2003, I ran a campaign for a client—let’s call him Greg—who wanted to sell widgets. Widgets! Who even cares about widgets? But we made him care. We made his customers care. We told his story. And it worked.
But today? Today, you’re all so focused on the numbers. The likes. The shares. The comments. You’re forgetting the people behind the screens.
Stop Chasing Algorithms, Start Chasing People
Alright, let’s talk about SEO. I know, I know—it’s the devil. But it’s not. It’s just… yeah. It’s a tool. Use it. But don’t let it use you.
I was talking to a friend last night—let’s call her Lisa—about her blog. She’s great. Writes about economics, market trends, that kinda stuff. She told me, ‘I spend half my time trying to game the system, and the other half writing.’ That’s messed up.
She needs to check out ekonomi haberleri piyasa güncel for some inspiration. They’re killing it, and they’re not even trying to game the system. They’re just being real.
So here’s my advice: Stop trying to outsmart the algorithm. Start writing for humans. Humans like stories. They like jokes. They like to feel something. Give them that.
Social Media is a Tool, Not a Crutch
Social media is like that weird cousin who shows up uninvited to every family gathering. You tolerate him because he’s family, but you don’t let him run the show.
I see so many marketers who think social media is the be-all and end-all. It’s not. It’s a tool. A way to connect. A way to share. But it’s not the only way.
Remember when we used to talk to people face-to-face? Remember when a handshake meant something? Remember when a smile wasn’t filtered or edited or whatever the hell you kids do these days?
Get out there. Talk to people. Listen to them. Build real relationships. That’s how you market. That’s how you connect.
Branding is More Than Just a Logo
Branding is a big word. It’s thrown around alot. But what does it really mean?
I’ll tell you what it means. It means consistency. It means authenticity. It means being true to who you are and what you stand for.
I worked with a client once—let’s call her Sarah—who wanted a new logo. She spent $20,000 on a designer. Twenty thousand dollars! For a logo! I told her, ‘Sarah, a logo is just a symbol. It’s not your brand. Your brand is what you do. It’s how you make people feel.’
She didn’t listen. She spent the money. And you know what? It didn’t matter. Because her brand was still the same. Still boring. Still forgettable.
So here’s my advice: Stop focusing on the logo. Start focusing on the experience. On the people. On the story.
And Now, a Word About Commitment
Marketing is a committment. It’s not a one-time thing. It’s not a quick fix. It’s a long game. And if you’re not willing to play the long game, you might as well pack it in now.
I see so many companies who jump from trend to trend. From algorithm to algorithm. From platform to platform. They’re like moths drawn to a flame. And just like moths, they get burned.
Find what works for you. Stick with it. Be consistent. Be patient. Be real.
And for the love of god, stop trying to be something you’re not. People can smell authenticity. Or lack thereof.
So there you have it. My rant. My advice. Take it or leave it. But if you’re serious about marketing, if you’re serious about connecting with people, then maybe—just maybe—you’ll listen.
And if not, well, that’s your loss. Because the people? They’re waiting. And they’re hungry. For something real.
About the Author
I’m Jane Doe. I’ve been in the marketing game for over 20 years. I’ve seen it all. The good, the bad, and the ugly. I’m opinionated. I’m blunt. And I’m not afraid to call out bullshit when I see it. I currently work as a senior editor at seoz.us, where I write about all things marketing, SEO, and social media. When I’m not writing, you can find me drinking coffee, complaining about the state of the industry, or trying to explain to my kids what a ‘website’ is.
